Effective communication plays an important role in any task. Marketing is something that is very much dependent on strong interpersonal communication.

The MarTech and Grammarly team have published a useful article on the importance of communication in marketing.

They say, “The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. This is why Gartner found nearly three-fourths (73%) of CMOs planned to fall back on low-risk, low-return strategies this year rather than look to develop new markets.

For one, the explosion of e-commerce and omnichannel in the past year means marketers are managing an increasing number of touchpoints to engage audiences. Dealing with this influx is challenging enough, but with the ongoing impacts of the pandemic, consumers and buyers also expect more quality, personalization, and empathy from brands. These trends mean marketers need to improve both the quality and efficiency of communications to meet demands.

Moreover, increasing globalization and the shift to remote and hybrid work are creating new challenges for marketing teams in staying aligned and on-brand.”

The greatest hidden cost to marketing success: Ineffective communication

MarTech

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