Seven Steps to Market Your New Website
Creating an attractive website with a responsive design is certainly important. It’s the starting point for building a flourishing online business. At the same time, it is equally important to correctly promote your website. Emerson was wrong about just building a better mousetrap. A website is a “product”, and as with any product, it needs to be marketed to succeed.
Entrepreneur Magazine contributor Alex Thomas has shared seven useful tips to help you market your new website in 2021.
He says, “Below are several tips on how to give your website startup the best chance of success in 2021.
1. Build a unique and memorable brand image
Creating a memorable, unique brand image is essential, especially if sites in your industry have similar traits. Setting yourself apart from others will often work in your favour and help you stand out in a crowded market. Communicate your business values clearly and don’t be afraid of setting your own course. Use a unique logo, color scheme and design, and have clear product differentiation.
2. Search is the cornerstone of your online campaign
It is no secret that most people use search engines like Google to find websites online. Search is vitally important if you are serious about attracting targeted traffic to your website.”
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