Your Guide to Performing a Technical SEO Audit
Botify contributor Tania Dworjan has published a comprehensive guide to performing a technical SEO audit.
She says, “As an enterprise SEO, you’ve likely conducted one or many technical audits of websites made up of tens or hundreds of thousands of pages, possibly even millions. In fact, it’s often a first, critical step when taking on a new website as it helps identify the biggest website issues and opportunities and ensure Google and other search engines are able to correctly interpret and index your site.
Anyone who has performed this task, however, also knows that the amount of information and errors you can get back is overwhelming. It’s easy to lose sight of what matters most when doing a technical audit, delaying your ROI and program growth.
Where do you start? How do you know what is most important? How do you stay sane?
The simplest way to handle all the data at your fingertips is to organize it into four core areas:
- Benchmarking: Where do you currently stand?
- Identifying: What core index issues do you have?
- Reviewing: What do your robot.txt and sitemap files look like?
- Optimizing: Does your current site structure still serve you or can it be tweaked?”.
Comments are closed.
