How to Use Instagram Live for Marketing
Instagram’s live feature enables you to communicate with your audience in real-time. You can use this facility to promote your products and services.
HubSpot’s Maddie Sheng has published an article highlighting six brands that use Instagram live in their marketing strategy.
Sheng says, “83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram?
One way is with Instagram Live.
The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. When a user goes live, Instagram notifies their followers and highlights their profile picture in the Stories section, making it appear first in line on their followers’ feeds.
Live video can be an effective tool to highlight your business offerings and host engaging events for users to join. In fact, 82% of people prefer live video over social posts from a brand according to a survey hosted by Vimeo Livestream and New York Magazine“.
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