When it comes to content creation and marketing, its length is one of the crucial elements to watch for. With short an to the point articles, you can create content that helps your audience and saves their time too.

Ahrefs’ Joshua Hardwick has shared an article with some useful tips on deciding your blog post length.

Hardwick says, “In this post, we’ll explore why this is almost certainly wrong, and what you should do instead to optimize your blog posts for search engines.

Why do people think long blog posts are better for SEO?

Many studies show a correlation between content length and the things that we associate with good SEO performance.

However, correlation doesn’t prove causation.

So let’s discuss a couple of common arguments a bit further.

1. Longer content gets more backlinks

Backlinks are one of the most important Google ranking factors.

We know this because they’re the foundation of the PageRank algorithm. Google also talks about backlinks in the context of ranking useful pages here.

If you look at the relationship between word count and backlinks, there is indeed a strong positive correlation”.

How Long Should Blog Posts Be? The ‘Truth’ About Content Length

Ahrefs

Sharing is caring