Your Guide to Link Profile Analysis
Link profile analysis helps you to evaluate and find about the keyword terms you’re using, and how much brand exposure you’re getting in that anchor text. Link analyses is useful to maintain the quality of your overall link profile.
Search Engine Journal contributor Brian Harnish has shared an article covering the basics of link profile analysis.
Harnish says,”Depending on the focus of the link analysis, it can reveal major problems affecting the SERP performance of your site overall.
Whether you call it link pruning, link remediation, or plain old link analysis, they all mean the same thing.
Depending on your vendor, the link analysis will usually include a link profile disavow file, which you can then upload accordingly to Google’s disavow tool.
Ongoing link analysis is critical to maintaining the ongoing, consistent health of your site’s link profile”.
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