Three Step Guide to Using Google Trends

The Google Trends search trends feature shows how frequently a given search term is entered into Google’s search engine. It compares the search terms with a site’s total search volume over a given period of time.

Vertical Leap contributor Ben Olive-Jones has shared a three-step guide to using Google Trends.

Jones says, “For today, we’re looking at practical examples of how to use Google Trends to improve your search marketing strategy.

#1: Use Google Trends for strategic planning

You can take insights from Google Trends to create SEO and content strategies that address your audiences’ needs as they change throughout the year. This process involves monitoring the search volumes of key hero terms over different timeframes (days, weeks, months etc) and comparing them to interest levels from previous years to spot patterns and emerging trends.

Let’s imagine a ski resort in Austria wants to target UK holidaymakers as one of its key audiences. Like many businesses, interest is highly seasonal, dependent on the weather and affected by calendar events such as school holidays.

So the first thing this company might do is check how the search volumes for key hero terms vary across the year.