With new tools and technologies digital marketing and advertising domains are witnessing a new wave of changes. By knowing the latest trends and keeping up with them you can boost your business.

Jeff Bullas has shared three digital advertising trends that are changing the way business is done today.

Bullas says, “There are a couple of digital advertising trends you’ve probably heard about, such as the growth of visual and voice search, development of computer vision, and the increasing usage of machine learning and artificial intelligence elements.

However, there are also a couple of new digital ad trends that will define how advertising systems will be used in the future. It’s time to find out how you can use them to improve your campaigns’ performance.

Let us investigate how to transform these trends into opportunities.

1. Where Mar Tech meets Ad Tech

With the rapid growth of eCommerce, brands are working to fuse marketing and advertising technologies together in order to build better communication with their clients and create precise advertising campaigns.

When Mar Tech enriches Ad tech with valuable data, targeting becomes much more precise. This way, Ad Tech serves as a strategic instrument of Mar Tech, because it uses customer data to direct the right message to the right customer. This cooperation makes ad campaigns measurable and precise”.

3 Digital Advertising Trends That Are Changing The Landscape In 2020

Jeff Bullas’ Blog

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