Encryption keeps your website’s and user’s data safe. Since customer data is one of the most essential elements in business success, you need to be considerate about it.

Search Engine Watch contributor John Ejiofor has shared an article highlighting the importance of encryption in enhancing SEO rankings.

Ejiofor says, “The following are two of the best methods of encryption you can use to secure your website and enhance your SEO rankings.

1. End-to-end encryption (E2EE)

E2EE is a means of ascertaining that data being transmitted by you to another party cannot be viewed by an attacker that may probably intercept the means of communication. However, ordinarily using an encrypted communication circuit, as provided by Transport Layer Security (TLS) between the web client and web server software, is not always an assurance that you have an E2EE. The actual information you are transmitting must be by client software before being passed to a web client and decrypted only by the recipient.

Messaging apps such as Facebook’s WhatsApp and Open Whisper Systems’ Signal provide E2EE. It is also possible for Facebook Messenger users to get E2EE messaging with the “Secret Conversations” option”.

How encryption can enhance your SEO ranking

Search Engine Watch

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