Continuous research and monitoring of your email campaigns can help you to achieve email marketing success. According to Marketing Week, more than 293 billion emails sent in 2019 alone. It means we need to work real hard for improving email marketing.

Marketing Week team has shared four secrets to successful email marketing.

MW team says, “You can obsess over statistics and open rates, but an email campaign is not going to be successful without following simple best practices. With this, many brands still don’t know what steps to take to go the extra mile with their email marketing. So ultimately, what are the secrets of success? If you don’t know them, then get to know them.

1. Send at the best time

Simply by taking the time to understand your subscribers’ schedules and testing your send times can help you to gain the optimum engagement rates. The average marketer will routinely send the same email on the same schedule, without showing any improvement in open rates or click rates. Make the most of subscribers’ habits and test the timings of your campaigns.

2. Testing really does work

You can also refine your testing even further through A/B testing or multivariate testing. Two or more variations are sent through to a small sample of your recipients, then whichever version delivers the most successful results”.

Four secrets to successful email marketing

Marketing Week

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