Google advertising has the biggest share in online advertising. You can display brief advertisements, service offerings, product listings, video content in your Google ads.

Google gives you the flexibility to advertise according to your budget. State of Digital’s Alix Charles has shared five ways to save money on Google ads.

Charles says, “There are many areas to look at in an account that could help decrease costs and prevent unnecessary spending. Here are 5 simple and effective methods:

1. Location targeting

Let’s say, for example, that you are a business that provides a service in Birmingham. Have you checked where your ads are showing? As default in the UK, Google Ads will set a campaign to run all over the UK unless you have told it otherwise. Of course, you cannot service the entire UK, therefore, the money spent in any locations outside of Birmingham has been wasted.

This can be changed in your campaign settings by clicking on ‘Enter another location’. 

location settings adwords

It’s also worth noting another pitfall that could be costing you money unnecessarily lies in the ‘Location options’ just below the location settings”.

Top 5 Tips to Save Money on Google Ads

State of Digital

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