Google has simplified the product search by identifying popular products from stores across the web and bringing them together in a new section on Search.

Practical Ecommerce contributor Jill Kocher Brown has shared some useful tips to get your products included in Google’s Popular Products listing.

Brown says, “Facing declining product searches thanks to marketplaces such as Amazon and Walmart, Google amped up its ecommerce search game last week with a new organic search feature: popular products.

Year ago Google replaced its original attempt at organic online shopping, Froogle, with shopping ads. With popular products, organic shopping returns to the search results page with a slick, interactive display.

As shown below, searching for keywords such as “down jacket” can produce popular product listings. So far, the listings only trigger on mobile devices in the U.S. and India and only for searches of clothing and accessories”.

How to Rank in Google’s New Popular Products

Practical Ecommerce

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