When you target a particular niche, the chances of your marketing success are higher. With a focus on certain product or service you can target a limited audience with effective strategies.

Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘The Benefits of a Topic-Focused Marketing Strategy’ featuring Jesse McDonald.

Csutoras says, “For episode 174 of The Search Engine Journal Show, I had the opportunity to interview Jesse McDonald, Global SEO Strategist at IBM and world-renowned expert and speaker.

McDonald talks about the difference between a topic-focused strategy and a keyword-focused strategy, why it matters, and more”.

The Benefits of a Topic-Focused Marketing Strategy

Search Engine Journal

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