Blogging is a way to get more people to explore your content and influence them to create more sales. But to reach out the right people, you should blog about the topic your target audience is interested in.

Impact contributor Kevin Phillips has shared five ways to help you find out the blog topics that will help you to increase web traffic in 2020.

Phillips says, “To get you started on some of the most common blog topics to create around your root keywords, check out 17 Business Blog Topics Your Audience Wants You to Write.

1. Talk with salespeople

So now that you understand the difference between blog topics and keywords, let’s talk about how to find the best topics to write about.

If you’re looking for insights into what your customers and prospects really want to know about your product and services, turn to your sales team.

Salespeople field questions from prospects every day.

They know the questions nearly every prospect will ask before making a purchase, and they should know how to frame the answers properly”.

How to research blog topics that will drive traffic and revenue in 2020

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