Advertising on Facebook is one of the best ways to strengthen sales and expand your business. But are you able to create the advertisements that convert people into customers?

The Social Media Examiner contributor Gavin Bell has shared six Facebook ad copy secrets that can help you to improve your conversions.

Bell says, “Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy?

In this article, you’ll learn how to write Facebook ad copy that improves your conversions.

#1: Use the “So That” Statement

The most common Facebook ad copy mistake I see is writing about the features of a product or service, rather than the benefits. The product features might be something like:

  • Members-only Facebook group
  • Weekly printable PDFs
  • 100 hours of video training
  • Yellow shoelaces
  • 1:1 instruction

While these features may be appealing, they don’t explain why someone should buy the product. Consumers want to know the benefits”.

6 Facebook Ad Copy Secrets to Improve Your Conversions

Social Media Examiner

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