Video is a key driver when it comes to marketing. With widespread video posting, Facebook and YouTube go hand in hand as far as video posting and its reach are concerned.

To help marketers better understand the algorithm of video on Facebook and YouTube, the Marketing Land contributor Garrett Woods has published a comprehensive article.

Woods says, “Facebook is striving to attract creators and make its video inventory more appealing to advertisers. The company recently recruited publishers like BuzzFeed, Condé Nast and Complex Networks to produce original content, while just recently outlining best practices for content creation and monetization on its platform.

Despite a rocky start, Facebook video does show promise. When looking at Fullscreen’s creator network across platforms, our top creators have seen significant gains in watch times on Facebook. We’ve seen a 14% jump in views on videos in the channels for brands and entertainment companies and long-form content has had a similar spike. Videos between five and 10 minutes have seen a 12% increase in views in the last year.

Our data, as well as the recent announcements, suggests that Facebook is starting to emphasize suggestion of library content to keep users engaged with specific types of video content for longer periods and increasing their ability to monetize that time through ads”.

The video algorithm: Facebook vs. YouTube

Marketing Land

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