Being a marketer you need to have the ability to create a copy that influences people and makes them take a purchase decision. It requires a lot of creative efforts to succeed in creation of a piece of content that works for your.

The Entrepreneur contributor Thomas Smale has shared eight tips to create a copy that helps you to drive more sales.

Smale says, “The obvious lesson here is that ads are effective but that you’ll spend far less for higher returns through content marketing. And this finding makes mastering copywriting a necessity. So, the next question to ask yourself is, How do I write effective copy? Here are some answers:

1. Master the F-shaped pattern.

Many would assume that people read an article from left to right, and from the top to the bottom. However, back in 2006, Nielson Norman Group discovered the “F-shaped” reading pattern. This refers to how people scan content online and on mobile. More recently, the researchers decided to revisit this study to see how it had changed.

While the F-shaped pattern still exists, it’s not the only way people scan content. First, it’s important to understand this common reading pattern: Readers scan a line near the top of the content before jumping farther down the page to scan another line. Finally, they scan the content vertically on the left side, typically glancing at subheads. This gives you that “F” shape.

Since there are other scanning patterns, such as the spotted and marking patterns, it’s important to format your text to accommodate a wide variety of readers”.

8 Tips for Copy That Drives Leads

Entrepreneur

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