Model for Marketing Maturity, Stage Two: Grow [Podcast]
John Jantsch has published a new podcast episode titled ‘Model for Marketing Maturity, Stage Two: Grow’.
Jantsch says, “The idea behind the marketing maturity model is that every business needs to begin by building the foundation for their marketing. Once they’ve built a solid foundation, they can start to grow and later ignite, or amplify, their marketing approach.
Website, content, social media, SEO, and email marketing are the primary five channels. In grow, now that we’ve built those foundational elements, we can add on paid lead generation, sales enablement, and customer experience.
1. Grow Your Website
In the build phase, you established a modern website. It has a clear promise and is mobile-friendly. Now is the time for you to add your business’s story. Incorporate your customer into the experience. Create segments so that visitors feel like the story you’re telling is speaking directly to them”.
Listen to the podcast on following page.
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