Model for Marketing Maturity, Stage Three: Ignite [Podcast]
John Jantsch has published a new podcast episode titled ‘Model for Marketing Maturity, Stage Three: Ignite’.
Jantsch says,”We’ve reached the third stage of the model for marketing maturity. Stage one was focused on building your house and getting the five most essential elements in order. Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels.
Now, in the third phase, you can take the foundation you’ve built and go even deeper into expanding upon the elements that will grow your business. Here, we’ll look at adding a final layer that will amplify and ignite the work you’ve already done.
In addition to going even deeper into the channels you’ve already established, here you add CRM, marketing automation, and analytics and tracking into the mix”.
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