Four Ways to Convert More Customers
Higher conversion rate helps you get more customers and the by product is – improved sales.
HubSpot contributor Tyson Quick has shared four ways to use Psychology to improve your conversions.
Tyson says, “Below, we’ll take a look at four foundational principles that will help you marry psychology with design, as well as some little-known phenomena that can give you an edge in your design and conversion rate optimization efforts.
How to Convert With Psychology: 4 Design Levers To Pull
1. Beat the curse of knowledge.
From the moment you set out to design any form of marketing collateral — an ad, email, or landing page — you’re cursed. Cursed with knowledge, that is.
To explain further, you obviously know your product well. Your audience, however, does not. So, even if you’ve created a new and innovative product, its benefits won’t register with your audience if you can’t explain it in simple terms. This phenomena isn’t limited to new and complicated products, either. A lot of times, simpler products require the simplest descriptions”.
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