When it comes to marketing on social media sites, the timing of your posts matters a lot, especially when you are trying to target people from a particular demographic or an age group.

HubSpot contributor Lindsay Kolowich has shared an article highlighting the best time to publish on Instagram, Facebook, Twitter, LinkedIn, & Pinterest.

Kolowich says, “If you’re targeting users outside of the U.S., conduct some research to find out where they live and which social media channels they’re using. That kind of data is available through studies like Smart Insights’ Global Social Media Research Summary, or We Are Social’s annual Digital Global Overview.

1. Best Time to Post on Instagram

Instagram is meant for use on mobile devices. Approximately 60% of its U.S. users use the app daily, though it would appear that many engage with content more during off-work hours than during the workday.

  • On average, the best times to post on Instagram across industries are 1:00 PM and 5:00 PM, during lunch and the end of the typical work day, respectively.
  • B2B organizations have the most times of high-clickthrough rates to choose from: 12:00 – 1:00 PM, 5:00 – 6:00 PM”.

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest

HubSpot

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