A Marketing Week and MiQ research has revealed that 42% marketers believe that their organisation should be structured around the customer. It states further that at present only 5.8% businesses are set up keeping customers at the center.

The survey has revealed a new trend that brings in a new role in organizations  – chief customer officers.

Talking about the survey and its findings, Lucy Tesseras says, “Marketers have always been ‘the voice of the customer’ but for them to truly serve that purpose businesses must be structured in a way that enables collaboration across all functions – whether a CMO or CCO is at the heart of that shouldn’t matter.

Consumer demands are evolving at a rapid rate, so organisations have got to be structured in a way that enables them to respond and adapt quickly. Having disparate teams that don’t talk to each other, or are set up around different objectives, will not enable that to happen”.

Trends for 2019: Brands stop talking about being customer-centric

Sharing is caring