Are you using these Google Display campaigns features?
Reaching out as many people as possible is one of the prime requirements of customer acquisition. Search engine marketing and advertising is one of the best ways to expand our reach.
You might already be using Google Display Network. It has recently been updated with three new features.
Marketing Land contributor Ginny Marvin has shared three of its prospecting features and how you can use them.
Marvin says, “Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know.
Dynamic prospecting with product feeds. Google announced this feature recently, and you may be familiar with the concept if you run them on Facebook. As opposed to showing product ads based on what visitors viewed on your site, dynamic prospect ads show products based on people’s past interactions on Google and publisher sites in Google’s network. Google says it deploys machine learning to evaluate product performance from your feed and serve up products determined to be most relevant to users’ interests and most likely to generate conversions. To enable dynamic prospecting, you just need to link a product feed to a Display campaign”.
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