Research helps us strengthen our base and marketing is not an exception. We have several ways to learn what consumers want so that we could address their needs.

Content Marketing Institute columnist Clare McDermott has shared five options you could pursue to research in content marketing.

McDermott says, “There are now so many more options other than traditional survey-based studies, and much more creative ways to let your data-freak flag fly – from traditional and studious to quirky and even wildly creative. Let’s look at five options:

Traditional benchmarking surveys

When marketers think of original research, they’re generally thinking of the industry-changing benchmark studies, such as Freelancing in America – a study of the nature of freelance work, produced by Edelman Intelligence, in collaboration with Upwork and the Freelancers Union. The survey, conducted every year, charts the size of the freelance economy and defines the conversation about how freelancers will upend the nature of work in America.

Short-form surveys

Survey-based research need not be long and complex to be interesting and influential”.

5 Research Options You May Never Have Considered for Your Content

Content Marketing Institute
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