Seventeen lead generation strategies for better sales
Lead generation is a complex process which requires a blend of creativity, solid information and a call for purchase.
HubSpot columnist Richard Stephens has shared seventeen strategies to help businesses generate more leads.
Stephens says, “What can the modern business do to protect its future and get new leads without cold calling? The good news is that it doesn’t involve a circus act or shameless begging of any sort.
The bad news is that it requires a completely different way of thinking and some serious energy and hard work. Here are 17 alternatives to cold calling salespeople can use to generate leads.
1. Share interesting content that helps prospective customers solve their business problems on social media.
Once you’ve built up your personal following, you’ll have a natural flow of prospects to your products and/or services.
2. Write for a blog.
Focus on the overlap between your expertise and your prospects’ pain points and opportunities”.
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