When and Where Upselling Can Actually Hurt Your Sales [Podcast]
The Shopify team has published a podcast on ‘When and Where Upselling Can Actually Hurt Your Sales’ featuring Sholom Chazanow.
Shopify team says, “Upselling—suggesting add-on products during checkout—seems like a reliable way to boost your average order value. Except when it has the opposite effect.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should use upselling and, when you do, there’s a right time to offer the upsell to customers.
Sholom Chazanow is the founder of LIV Watches: a direct-to-consumer microbrand crafting durable, high-quality, Swiss-made watches built to suit the modern man”.
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