Tweets with more characters perform better [Study]
A recent theEword research has revealed that longer tweets lead to greater attention from users. Utilizing the maximum character limit allowed on Twitter can help you generate more sales.
Talking about the findings, theEtord’s Michael Palmer says, “We were right in our prediction about tweets with media receiving more attention than those without. But to be fair, that’s fairly obvious – what about tweet length?
Well, hands up. We were wrong – longer tweets demand more attention.
Our prediction was based around the assumption that people would skip longer tweets due to their downright wordy appearance. In this day and age, who has time for anything that looks long?
Erm, well, Twitter users, it seems.
Rather than skimming any War and Peace-esque tweets, our test subjects afforded them the respect their authors intended, allowing their eyes to indulgently hover over them, feverishly lapping up the content they espoused”.
Comments are closed.
