Five tips to improve referral marketing
Referral marketing technique is one of the most successful tactics widely used by brands and marketers. Connecting with people and expanding your business is always a good idea and so this domain has expanded.
HubSpot columnist Rick Roberge has shared five tips to help marketers improve their referral marketing prospects. He has also offered free email templates for getting more referrals.
Roberge says, “Referrals are very important, but their referral processes are weak or only moderately effective.
How do you ask for referrals? It requires a deft, tactical approach.
Before getting into role plays and email templates, here are some general rules around building a referral process to keep in mind.
1. Don’t expect immediate results
Referrals can be an extremely effective way to grow a business, but they’re a snowball strategy rather than an explosive one. Don’t expect immediate results.
2. Build value first
You can certainly ask for client referrals immediately after closing the deal — but I wouldn’t recommend it. Wait until you provided your clients with unparalleled service. They’ll be more likely to share names of trusted colleagues with you once they know you haven’t just been trying to get them to sign”.
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