Eight lessons to boost your content marketing efforts
Content curation plays an important role in your content marketing efforts as it is not always possible to create and publish original content. But content curation done mechanically would not get you the desired results. You need to be focused and choosy about the content you are curating.
Content Marketing Institute columnist Heidi Cohen has shared eight lessons that can help you improve your content curation efforts resulting into better content marketing.
Cohen says, “Based on my experience, marketers can use content curation at least once a month or as frequently as once a week. Here’s how a monthly content curation plan might look.
8 ways to curate content like a pro
To curate content that breaks through the information clutter to support business objectives, here are eight ways the pros use content curation to yield measurable results.
1. Spotlight the best of the week’s news
Curating the news provides a useful service for your audience. It highlights key events and changes your niche that they need to stay current. Christopher Penn does this with his weekly curated email newsletter, Almost Timely News.
In the Almost Weekly News, Christopher organizes curated links across a consistent set of categories. While focused on marketing, he includes other categories that add depth to the content such as:
- Good Reads, Long Reads, Interesting Stuff
- Fun, Games, and Entertainment”.
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