In one of our posts today, we shared strategies to strengthen your local Facebook marketing.

Running a business and not using social media sounds like a weird idea in today’s world. HubSpot columnist Dan Tyre has shared six tips to effectively use social media for your business.

Tyre says, “Building a professional social media presence can be intimidating. Do you scrub old photos of you having a little too much fun at the bar? Do you start spamming everyone you know with content about widget creation?

And how much time is this really going to take? Here are a few tips from the Dan Tyre School of Social Media:

1) Open and optimize your accounts

Start with the basics: Make sure you have a LinkedIn, Facebook, Twitter, and Instagram account — and throw in Snapchat if you’ve got the time.

Once you’ve opened these accounts, follow each channel’s directions for optimizing your profile. Blank or inactive accounts are almost as bad as not having one at all. Add photos, fill out the bio and interests sections, and join or follow groups when applicable”.

Social Media for Business: 3 Reasons Salespeople Need an Online Presence


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