Virtual reality is evolving fast with the launches of devices such as Oculus Rift, Google Daydream view, Samsung Gear VR and others. When it comes to marketing in the VR world, its key advantage is personalized targeting.

ReadWrite columnist Brad Phaisan has listed five strategies to do VR marketing.

Phaisan says, “As a major VR platform serving VR marketing campaigns for top brands, we’ve come up with a simple guide to best practices for marketers from our extensive experience.

Here are our 5 rules:

#1: Launch standalone virtual reality apps

Launching a standalone app gives you the ability to manage your owned-and-operated VR experience. The rollout of Cardboard, Daydream, Oculus, HTC Vive, and Sony PlayStation has resulted in multiple platforms and app stores in which to distribute your program, and it might be difficult getting audiences to download your new app”.

5 effective and smart ways to do VR marketing today


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