The Buffer team has published a podcast with Everette Taylor on ‘Millennial Marketing: Actionable Social Media Advice from a Top Marketer’.

Brian Peters says, “Everette Taylor takes us inside the social media at a fast-growing company whose target demographic is a younger generation and how subtle differences in marketing tactics make a huge difference in ROI. You’ll also learn great things like:

  • Everette’s journey until now and how he got to be the VP of Marketing for Skurt
  • Where marketers can go to stay on top of their game and keep their skills sharp
  • The philosophy of ICE and how to effectively approach a marketing campaign or strategy
  • Generational marketing and how marketers can tailor their message to individual audiences
  • The importance of employee advocacy and how employees play a pivotal role in your organization
  • How Everette approaches influencer marketing at Skurt and how it has helped to shape their brand”.

Millennial Marketing: Actionable Social Media Advice from a Top Marketer


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