According to an IAB’s 2017 Q1 overview report, the US digital ad revenues reached $19.6 billion in the first quarter of the year. The ad revenues grew 23% YoY.

Key Findings

  • The digital ad revenues grew by $3.7 billion in Q1 2017 as compared to Q1 2016
  • Q1 2017 earnings represent the second-highest quarter of all time
  • Q1 2017 was seventh consecutive first quarter to have double-digit, year-over-year growth.

Chris Kuist, Senior Vice President, Research and Impact, IAB, says, “These figures reflect marketers’ ongoing commitment to invest in digital. This steady growth is a direct result of interactive advertising’s power to reach consumers where they are spending more and more of their time—on connected screens”.

Commenting on the strong beginning of Q1 2017, David Silverman, a partner at PwC US, says, “The first quarter of 2017 represents the strongest beginning to any year yet in digital ad spend. It’s a testament to interactive’s ability to attract audiences and the marketing dollars that follow”.

Advertising Revenues Hit $19.6 Billion in Q1 2017, Climbing 23% Year-over-Year, According to IAB

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