According to a Chartbeat research, Facebook Instant Articles and Google’s Accelerated Mobile Pages are helping publishers to speed up their mobile websites. Both these technologies have decreased the average web page load time.

The research states that publishers who implemented AMP saw 16% of all mobile traffic on their AMP content and publishers with FIA saw 14.8% of all mobile traffic on FIA content.

On future of high speed mobile, Chartbeat team says, “While the increase in Engaged Time for publishers who have adopted both AMP and FIA are compelling, the jury is still out on whether the end justifies the means. The numbers here conclude that consumers clearly value these optimized mobile experiences and this may just be the evidence we need to validate their potential. However, larger questions still remain around each on both publisher value and quality.

As publishers continue to use these platforms and readers continue to react, it’ll be interesting to see how AMP and Facebook IA evolve in the future – possibly in two completely different directions.

At the end of the day, visitors deserve a fast, clean, enjoyable reading experience where they spend most of their time – on mobile. And publishers can benefit from a more effective mobile environment where they can distribute and monetize content and scale their success”.

The New Speed of Mobile Engagement

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