Sarah Patrick says, “No matter what type of email you’re sending, the bottom line for every type is value.

Did you know that for every $1 spent on email marketing, the average brand generates $38? That’s an impressive 3800 percent ROI, and it’s why every savvy marketer should have a solid email strategy.

Now, if your business is like most, you’re likely already using email marketing in some form (82 percent of B2B and B2C companies are). But if you’re ready to supercharge your strategy and start getting real results from your efforts, you’ll want to be sure you’re sending the right kinds of messages to your subscribers.

Here are seven types of emails you should be sending, and why they’re so powerful”.

7 Types of Emails Your Business Should Send

Business.com

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