‘The biggest problem with Snapchat’s geofilter product’ – TechChrunch
Travis Bernard says, “Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space.
Let’s say you’re holding a political rally at City Hall, and you want to buy a geofilter for the augmented Snapchat space at the event. When you go to purchase it from Snapchat, your plan gets rejected.
Why? Someone else has already bought the augmented space.
Snapchat’s current policy is “first come, first served,” and you can’t reserve a geofilter more than 30 days in advance. The first person to book at 12:01 AM 30 days ahead of an event will always get the geofilter. There’s also a cap on the number of geofilters that can exist within a designated space.
This means that anyone can hijack your digital space and promote a brand, cause or idea… as long as they “get” there first”.
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