‘The 7 best ad and landing page elements to boost online conversions’ – Search Engine Land
Mona Elesseily says, “When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well.
In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when they’re shopping online. I’ll also cover ways to also incorporate the elements using PPC/paid search. At the beginning of every section, I’ve included the percentage of shoppers who want specific elements, so you can prioritize your element efforts.
Note: Statistical data in this article is pulled from BigCommerce’s study, “What Brands Need to Know About Omni-Channel Retail and Modern Consumer Shopping Habits.”
Seventy-eight percent of shoppers want images.
Shoppers respond well to images. It’s the reason Google has been and is continuing to increase the number of images we see on search engine results pages (SERPs). It’s also the reason good online retailers allow us to zoom in and view products from different angles”.
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