Ian Harris says, “Search marketing evolves on a daily basis.

The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.

From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.

Many in the industry still cling to the growth of organic as the metric to measure success but, while it’s still very important, we’re not measuring like for like when comparing with years gone by.

So how are SEOs missing out on credit, and what else should they be looking at?

Organic search has changed

Traditionally, the way we judge the success of an SEO campaign is by the growth of the organic channel. In essence, the more visits and sessions that come through this channel, the better”.

SEO is more than just organic traffic: Are you taking all the credit you deserve?

‘Econsultancy’ Blog

Sharing is caring