‘Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough’ – MarketingExperiments
Daniel Burstein says, “The results are in. Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors.
To expand the amount of test ideas, we also asked the readers of the Convince & Convert blog.
We’ll get to the results, and the big winner of the MarketingSherpa Summit package, in just a moment. But first, a little more background and a few lessons.
A little background
Every year, prior to MarketingSherpa Summit, with the help of the MarketingExperiments blog audience and the audience of another marketing blog, we run a nonprofit organization test with a nonprofit organization.
Partnering with a nonprofit gives us a real audience to test with. More importantly, it allows us to use our collective ability as a community of marketers to create effective messaging for a greater good”.
Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough
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