‘Using Strategic Testing to Drive Customer Engagement: An interview from MarketingSherpa Summit 2016 [Video]’ – MarketingExperiments
Ken Bowen says, “On February 22, we brought you a live blog post from MarketingSherpa Summit 2016, the signature event of our sister site. In the post, we looked at a presentation from Summit’s Digital & Data track by Mike Loveridge, Head of Digital Test and Learn, Humana. In his presentation, Mike discussed how he and the Humana team harnessed strategic, incremental testing to drive healthcare enrollment.
While at Summit, Mike took the time to sit down with Courtney Eckerle, Managing Editor, MarketingSherpa, to discuss this iterative approach that the Humana team leveraged, including one test that led to a 433% increase in clickthrough”.
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