Peter O’Neill says, “There has been quite a response to my comment in the last blog on planning a technology-focused track at our October B2B Marketing Forum. Thanks for your inputs. I am glad you are looking forward to it. I have the luxury of being able to invite many different experts to the Forum, not just the B2B Marketing analysts; so that track in Miami will focus on how to deal with the current marketing-technology offerings as an enterprise: how to architect, compare and procure, and manage the business case –through the full life cycle.

I’ve recently enjoyed Ajay Agarwal’s article in TechCrunch “Marketing Tech’s Bumpy Road”. Ajay talks about the trends from the investor point of view of course; but his comparison of B2C being weighted 10:1 in marketing and sales resources compared to B2B being the other way around is succinct — that is why sales enablement is so important in our B2B Marketing research portfolio”.

Planning Your Digital Reboot For A Go-To-Customer Strategy – Upcoming Webinar

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