‘5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement’ – ‘Marketing Land’ Article
Matt McGee says, “No matter how much you use LinkedIn for personal connections, there’s no denying it is the go-to social media platform to engage professionals from every industry, both here in the U.S. and internationally.
Boasting itself as the, “…world’s largest audience of active, influential professionals,” LinkedIn has been focused on upping its marketing offerings this year. Back in February, the site launched its “Lead Accelerator” tool, and has since added post analytics for publishers, and upgraded itsSponsored InMail ad product.
Just recently, LinkedIn completely overhauled its mobile app to create a more streamlined experience for users. The newly updated app now puts more attention on visuals within a user’s feed – a definite bonus for marketers taking advantage of LinkedIn’s sponsored posts“.
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