‘Personality-Matched Ads: How Hilton Worldwide effectively personalized its marketing messages’ – ‘MarketingExperiments’ Blog
Liva LaMontagne says, “From previous posts on Big Five personality research in marketing we know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Today let’s look at a study comparing the clickthrough rates of personality-matched Facebook ads to the benchmark clickthrough rate in the traveling category.
The study
Sandra Matz and Vesselin Popov, researchers at the Psychometrics Centre, Cambridge University, collaborated with Grayling UK, an agency working with Hilton Worldwide, to study the effectiveness of personality-based tailored marketing campaigns for the Hilton HHonors Summer and Winter Sales“.
Personality-Matched Ads: How Hilton Worldwide effectively personalized its marketing messages
New to Digital Marketing: 10 Essential Tips for a Strong Start [Video]
Neil Patel has published a new video ‘New to Digital Marketing: 10 Essential Tips for a Strong Start’ sharing useful digital marketing tips to grow your business. He says, “Welcome to our channel, where we dive deep into the exciting world of digital marketing! If you’re new to this field and looking for a strong […]
How You Work Matters: 5 Steps to Get It Right, May 25 [Webinar]
Work management maturity – the measure of an organization’s ability to create value through improved work orchestration efforts – is a key predictor of success when launching a work orchestration transformation. MarTech is hosting a webinar ‘How You Work Matters: 5 Steps to Get It Right’ on Thursday, May 25, 2023. The MarTech team says, […]
My Secrets To Creating an SEO Friendly Website [Video]
Neil Patel has published a new video ‘My Secrets To Creating an SEO Friendly Website’ sharing useful strategies to create an SEO-friendly website for your business. He says, “In today’s digital landscape, having an SEO-friendly website is paramount to success. A website optimized for search engines can attract organic traffic, improve visibility, and boost online […]
Webinars for Sales Funnel: A Guide to Understanding the Ins and Outs [Video]
Neil Patel has published a new video ‘Webinars for Sales Funnel: A Guide to Understanding the Ins and Outs’ explaining useful strategies to use webinars for getting more sales. He says, “Webinars have become an essential part of the modern business landscape, and they are now recognized as a powerful tool for driving sales funnel […]
Comments are closed.
