Kyle Taylor says, “The advertising side of Facebook tends to get a bad rap. Small business owners often complain that the user interface constantly changes, or that it’s increasingly difficult and expensive to reach fans. But when you get down to it, Facebook ads do work — only if you follow certain best practices for reaching your target audience. In my experience, they’re cheaper and more effective than most other forms of advertising, including the popular Adwords.

Over the last year, I’ve spent $3 million on Facebook ads to grow my company’s blog, the Penny Hoarder. Sounds like a lot, right? Butreinvesting in your business is the best way to grow, and I’ve found Facebook ads to be an effective way of doing just that.

It’s also been a great opportunity to test different strategies and ideas and learn what works on the platform. Here are some of my biggest takeaways from spending big on Facebook ads over the last year.

Lesson #1: Focus on sending traffic to your site, not on growing your Facebook page.

While aiming to add fans to your Facebook page is a popular approach — because it looks good to have thousands of fans — it’s not the most effective, especially for content sites like mine that profit from traffic“.

Facebook Advertising Is Where It’s at, Which Is Why I Spent $3 Million on It

‘Entrepreneur’ Blog

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