‘Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs’ – ‘Marketing Land’ Article
Greg Sterling says, “Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.”
Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets where mobile connections are slow or unreliable. Companies like Coke can use it to create more dynamic and engaging ads for users on a 2G connection — in India, for example.
The idea is that Coke (which participated in the beta) will create two campaigns: one a traditional video, the other a Slideshow. Facebook will detect the user’s connection speed and then show the appropriate ad“.
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