‘Are Your Analytics Telling the Right Story?’ – MOZ Blog
Bill Sebald says, “A process can easily become a habit. A habit may not change without awareness or intervention.
Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on.
Considering your time in analytics, are you engaging in a process, or in an outdated habit?
That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results. But many agencies lean on those templates a little too much, in my opinion.
Templates should never be written in stone.
If your company is pumping out canned reports, you’re not alone. I do the business development for our company and regularly ask prospects to explain or share the reports they’ve received in the past. Sometimes it’s truly discouraging, outdated, wasteful, and the reason businesses search for new SEO vendors“.
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