‘Developing an Effective and Engaging Content Marketing Plan’ – ‘Business.com’ Blog
Joseph Brady says, “How important is it for businesses today to have an actionable content creation strategy?
Well, when you consider that the Internet currently has 4.8 billion web pages, and well over 900,000 websites actively pumping out content, then it’s fair to assume that having an all-encompassing content creation strategy is vitally important to organic search engine optimization (SEO).
Unfortunately, a number of entrepreneurs and SMBs make the common mistake that any content will do. These are the enterprises that have never truly acted upon the notion that content is king.
Either you have a well-researched content creation platform, one where you combine well-written and engaging pieces with videos and colorful imagery, or you’ll lose out. So, given how important it is to have that strategy, what are some of the steps you need to take right now?“.
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