‘Get in the Game of Native Advertising’ – ‘Business.com’ Blog
John Moyer says, “Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. When content is designed to match the style of the publication, it provides a tremendous boost to your web traffic. When you see a sponsored or featured post on a blog, magazine or newspaper site, the post is most likely an example of native advertising.
In addition to sending leads to your website from a trusted and valuable source, native advertising gives you high-quality inbound links to your domain. Inbound links from a high-authority website to your domain significantly improve your search engine presence.
At its best, native advertising is a partnership. It helps both you and the publisher meet certain marketing goals. Creating your content with your own business in mind, but never forgetting to provide value to the publisher as well. It can be the beginning of a beautiful friendship—and an ongoing revenue stream“.
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