‘Get in the Game of Native Advertising’ – ‘Business.com’ Blog
John Moyer says, “Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. When content is designed to match the style of the publication, it provides a tremendous boost to your web traffic. When you see a sponsored or featured post on a blog, magazine or newspaper site, the post is most likely an example of native advertising.
In addition to sending leads to your website from a trusted and valuable source, native advertising gives you high-quality inbound links to your domain. Inbound links from a high-authority website to your domain significantly improve your search engine presence.
At its best, native advertising is a partnership. It helps both you and the publisher meet certain marketing goals. Creating your content with your own business in mind, but never forgetting to provide value to the publisher as well. It can be the beginning of a beautiful friendship—and an ongoing revenue stream“.
MarketingProfs has published a new guide ‘A Better Way to Incentivize Customers’. The MarketingProfs team says, “Thinking about using rewards to incentivize your customers and employees? Then you’ll want to download this new guide from Tango Card. Inside, discover how companies are delighting recipients by letting them choose their own gifts and why it’s resulting […]
Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this […]
A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Copyblogger contributor Sonia Simone has published an article featuring three models to choose the right niche for your online business. She says, “If you want your marketing to work, you have to […]
HubSpot has published ‘The Ultimate Guide to the Best Productivity Apps, Tools, and Software’ to help marketers best results. Kristen Baker says, “Check out this list of some of the year’s most popular apps, organized by category. And download a few to become the most efficient version of yourself. If you’re looking for the best […]
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