‘What Startups Can Learn From Jet.com’s Awesome Video’ – ‘ReadWrite’
Gregory Ferentein says, “I didn’t expect to spend 5 minutes watching a commercial for an e-commerce startup, let alone enjoy it enough to share it with friends. But Jet.com, a hot new competitor to Amazon, produced a delightfully entertaining commercial that proves the financial underpinning of ad-based businesses don’t have to be annoying.
The company hired HBO “Silicon Valley” comedian Kumail Nanjiani to perform a 5 minute semi-interactive standup routine explaining the e-commerce service’s best features“.
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