Owen Thomas says, “Observers—ReadWrite included—have long expected Pinterest to get into the e-commerce business directly, instead of just driving traffic to retailers’ websites.

At an event at Pinterest headquarters in San Francisco, CEO Ben Silbermann revealed that blue “Buy It” buttons would soon appear on the site, next to the site’s familiar red “Pin It” buttons.

This wasn’t a surprise to me—because minutes before his announcement, I happened to read a copy of a speaker’s script left lying on the floor before an event staffer whisked it away“.

Pinterest Is Announcing Buyable Pins And A Partnership With Stripe

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